Effective: February 12, 1996
Updated/Revised: January 9, 2008
Contact: Trademark Licensing Office
Iowa State University benefits from public recognition of its names, symbols, logos and other identifying marks (Marks). If properly used and managed, these Marks give a unifying look, which is critical to establishing a visual presence within the world of university communities. This look becomes identified with the quality of Iowa State's programs, products and services and distinguishes its programs from other universities.
With students, alumni, and friends of Iowa State residing around the world, a demand exists for the use of the university's Marks. Although a desire to associate with the university may come from a genuine spirit of support, it is in the university's best interest to protect and control the use of the Marks.
Federal, state, and common laws govern the university's rights to its Marks. These laws place an obligation on the university to control its Marks to avoid misrepresentation of the university's relationship to a product or service. Without proper control, the university risks losing its exclusive rights to its Marks. Licensing others to use the Marks and monitoring their use provides the needed control.
The university has delegated the management of its Marks to the Trademark Licensing Office (Trademark Licensing) housed under the Office of Senior Vice President for Business and Finance and contracted with The Licensing Resource Group to assist in the administration and marketing of the marks. This policy sets forth the basis of Trademark Licensing's management of the university's Marks. The term university includes the university, its affiliated organizations, and organizations formally registered with the university.
The five main goals of this management policy are to:
Legal protection and enforcement of the university's rights in the Marks is under Trademark Licensing's management with certain responsibilities delegated to The Licensing Resource Group.
External use of the Marks by external entities is managed by Trademark Licensing with certain responsibilities delegated to The Licensing Resource Group under the following principles:
The Marks must be licensed to the user and the use approved by Trademark Licensing, except when the use is:
Suppliers of products to the university bearing any Mark must be licensed except when Marks are used on the following products:
A royalty exemption (but not a license exemption) may be granted for:
Licenses are generally non-exclusive except for special programs initiated by the university.
The university's Licensing Program Guidelines for the Use of Iowa State University Marks provides the management details (see Resources below).
Use of the Marks by entities internal to the university is managed by the university executive officers including the president, senior vice president and provost, vice presidents, vice provosts, deans, directors, and affiliated organization directors.
The Guidelines for the Internal Use of Iowa State University's Marks and the Guidelines for University Trademark Use by Student and Campus Organizations provide the management details (see Resources below).
The university president appoints a Trademark Marketing Advisory Committee to advise Trademark Licensing in addressing issues related to the marketing of the university Marks. The advisory committee consists of marketing representatives from university units which may provide a unique perspective and which are key stakeholders in the use of the Marks.
Net revenues are distributed to university units under a policy determined by the university president. Distribution is approved by the Vice President for Business and Finance.